Kickstart your career in highly demanded local SEO & lead generation today!
local SEO+leads
live course contains:
3-Hour In-person Training
Comprehensive Industry and Job Market Guide
Real Local SEO Case Study
50-point Google Business Profile Checklist
LinkedIn Supercharge Guidance
About the SEO course author
This live career and skill course is designed to be a constantly evolving framework. In such a fluid industry, where search algorithms and SEO trends shift every quarter, I believe a completely pre-recorded course would be insufficient. While this course includes plenty of takeaway materials, the real value lies in the live guidance that keeps pace with industry changes. My name is Anatoli Rouban, a Senior Product Manager in AdTech with a 20-year track record of achievements in digital marketing and media.
01.
from Economics to Web
I graduated from McGill University with a degree in Economics, but by a twist of fate, I found myself entering the world of web development in the early 2000s. For a decade, I worked as a freelance web developer and online marketer, serving hundreds of Montreal businesses, both big and small, like McGill, Renovco, Krickets, and IT Chapter. This hands-on experience shaped my deep understanding of what it takes to succeed at the local business level.
02.
the big league
After my freelance years, I spent the next decade working for Fortune 500 companies, with the most recent being Samsung. My roles included product development, adtech, streaming, cloud gaming, enterprise SaaS, UX, CRM, and web and platform SEO. These experiences exposed me to large-scale projects, giving me a comprehensive view of how digital strategies evolve in global markets.
03.
leading local SEO
Throughout my career, I’ve stayed current with industry-leading tools, including Google and Meta’s business product suites, as well as Google Business Profile (formerly GMB). This expertise allows me to teach up-to-date practices in SEO, hyper-targeted marketing, and lead generation, all of which are crucial for online growth today. To this day I have worked on over 100 local business profiles.
04.
Who This Course Is For
This course is tailor-made for aspiring online marketers, analysts, ad managers, developers, and project managers or anyone intrigued by a challenging and rewarding career in marketing, local and global SEO and lead generation. Whether you’re looking to advance your career or make a switch, this course will give you the knowledge and practical skills needed to thrive in the rapidly evolving digital landscape.
business use cases that contributed to the course
